Create, establish, and roll out the visual expression of the Tattooed Chef brand across all platforms. As Creative Director and with an overarching brief of ‘nostalgic innovation,’ I led product launch + innovation, brand campaign, photo + video direction & production, packaging, site-specific activations, TVC’s, organic + paid social content strategies, ecom PDP stacks, and art direction with Interscope Records parnerships, managing the internal creative team and external agencies. Photos by Hulswit Designs and V.K. Rees.
