Pressed Juicery
I led the strategic creative vision for Pressed Juicery during a pivotal growth phase, partnering with the executive team to align brand, product, and sales across retail, digital, and owned channels. Oversaw end-to-end creative direction for product launches and integrated campaigns, including packaging, photo and video, a comprehensive retail refresh, and the national launch in Target. Aligned the internal creative team, championed collaboration, and established new processes to drive scalability, consistency, and long-term brand growth.
